Being side vs. Doing Side
THE BEING SIDE
Creating a Culture for Change will work inside of any organization. It doesn’t matter what type of business you are in, or what you do, it only matters who you are and who you are “being.” You may serve food, offer accounting or financial service, maybe you sell tires, or build airplane parts, it doesn’t matter. Any company can give back to the world and create a work environment where their employees love to work.
Inside every business there are two sides, the Doing Side and the Being Side. As an everyday example, in my relationship with my wife there exists this Doing Side and Being Side. Everyday I could wake up, provide breakfast in bed, clean the house, give back and foot rubs, bring home flowers after work and cook a marvelous candle lit dinner. There are so many things I could do, but if I am not doing these things with a spirit of love, fun, laughter, compassion, etc. it won’t work. I might as well be a robot, doing tasks around the house. In my relationship it is more important that I am being lovable, caring, kind, generous, etc. than what I am doing.
In business it works the same way. It’s important what you are doing and it’s important how you do those things. It shows up in your relationship to your clients and customers and it is also very apparent in the relationship between management and employees. I think a good example of doing vs. being is a story from Nordstrom. Nordstrom as we know sells clothes. That’s what they do. They are also an excellent example of customer service. There is a story of a sales associate who on a cold snowy day went and pulled up a customer’s car and had it waiting at the door all warmed up for the customer. (I imagine they don’t teach their employees to do valet parking on colds days). However, this associate was being a person of service. Service on the doing side is selling shoes in a professional and courtesy matter. Service on the being side, is walking out in the snow and pulling up the customer’s car.
You can do any type of business and you can be a socially conscious business. You can be a culture for change, a culture for peace, a culture that ends poverty and protects our world’s environment.
I really want to express my thanks and gratitude to Dan Meub of Building Champions. Dan is the COO and an Executive Coach for Building Champions. His coaching and business experience along with his overall philosophy has been instrumental in helping me build the Culture for Change company and in writing my book. Below I am sharing a simplified chart of Dan’s life and business philosophy. Dan describes every company as having a “Being” and a “Doing” side, and both sides emanate from a company’s Core Purpose. On the Doing Side, “what you do” is directed by strategies and actions that strengthen your Driving Force – the primary driver of your business results. On the Being Side, “who you being” as a company is driven by behaviors in the workplace that best reflect your company’s core values. On both sides, Dan works with his clients to establish Doing Side plans that direct what you do in the marketplace and Being Side plans that direct who you are being in the workplace or your emerging company culture. (To find out more about Building Champions and their services go to www.buildingchampions.com).
Our Culture for Change philosophy should be integrated into your company’s Being Side plan. Our consulting services and business programs will allow you to integrate this program into your company.
This simplified diagram shows the importance of building your core purpose, driving force, and core values and how that translates into smarter business plans and a healthier culture. Culture for Change is here to help you develop a much stronger Being Side foundation and to continue to build on it in a powerful way. The core purpose of our company is:
“We provide businesses with a foundation for a socially conscious environment where everyone loves to work and collectively we serve all of humanity and changed the world.”
Our goal is for you to easily integrate our system into your company without a lot of effort and money. To learn more about the Being Side and building a social conscious foundation for your Being Side plan, please check out our Business Programs. We also offer Business Consulting services to help you build and shape your Being Plan. For more info, please visit our Business Consulting page, or email us at consulting@cultureforchange.com.
You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.
