Culture For Change

Not every business can be a social business, but every business can be a socially conscious business.

In his book, Creating a World Without Poverty, the Nobel Peace Prize winner Muhammad Yunus describes a social business in two ways:  The first is a company that focuses on providing social benefit and will forgo profit to maximize their social giving.  The second is a profit business that is essential owned by the poor.  These are two ways in which Mr. Yunus describes a social business and how they can benefit the poor.

Mr. Yunus also describes this as the “future for capitalism” and I agree with him.  I imagine if you ask random people in the street if they would rather support a typical corporation owned by the wealthy, or a similar business that is a social business that benefits the poor, the answer would be overwhelmingly one sided.  People are becoming more aware of whom they buy from and what they buy.   They want their products to be environmentally safe and you will see a similar push to support social businesses.

The future of business is social business.

I stated earlier, (and according to this definition) not every business can become a social business.  The majority of businesses are not owned by the poor and they don’t work directly with any social cause.  Here in the United States we have a large amount of small businesses across the nation that aren’t, and won’t become, social businesses.  However, there is an opportunity for businesses to become socially conscious, and it is so important to do so.

This is where adopting a Culture for Change philosophy can fit in so beautifully with any business.  Our philosophy will help you become socially conscious, and even though you are not a social business, you can be socially conscious.  This can be done with little investment and time, especially if you get involved in our Business Program.

The future of business is being green.  The future of business is being socially responsible.

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