Culture For Change

Author Tim Sanders came out with a new book last week, Saving the World at Work.   I love Tim’s new book - (I also really enjoyed his earlier work, Love is the Killer App).  In this new and powerful book Tim describes “the next business revolution,” and calls it “the Responsibility Revolution.”  And this revolution has already begun.

Tim Sanders states, “this revolution will be more influential than the quality revolution of the 1970’s or the Internet revolution of the 1990’s.”  This revolution is huge and it is the new way of doing business.

There is simply no way you can read Tim’s book and not understand that there is a new way of doing business.  Tim takes examples, stats, and history and lays it all out in such a simple way that you know if you are not a part of this revolution, then you will not be a part of business.  Tim says,  “Companies that focus solely on profits are out of sync with the times.”  We are now in a new era.

This revolution is happening because customers are demanding more from the companies they buy from and support.  Tim states, “Today 65 percent of Americans are willing to switch to a brand associated with a good cause if price and quality are relatively equal.  And 66 percent participate in at least one social cause-generated boycott each year.”  It won’t be too long before each customer and client will have a choice, to support a socially conscious business, or a profit-greedy machine.

This revolution is also happening because employees want more from life, and they want more from their employers.  Stats show that personal fulfillment is becoming more and more important than money.  This is true with the older generation who want to leave a legacy, and a new generation, who is more concerned about helping others, than their personal net worth.

Culture for Change not only helps you become socially conscious, in helps you integrate and live socially conscious values in your work place.  This brings purpose to your employees’ jobs and meaning to their work.  Their personal fulfillment increases, as they become a part of a group that is dedicated to giving back to the world.

Below you can open and download a question and answer document with author Tim Sanders, where he talks more about the Responsibility Revolution and his new book.

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