Culture For Change

Any time a group of people comes together you are going to have a culture. If you design this culture with purpose and intent, then your culture will be a huge asset. If you don’t, then the culture of your company will be created by the random thoughts, attitudes, and behaviors of each individual. Your culture will then become a huge liability instead of what it could be, your greatest asset.

If you create your culture by design, then this asset will help your organization be more profitable.  If you don’t, then this liability will cause you to lose money. Below are three areas in which a culture for change will help you maintain profits.

Hire and Keep the Best Talent.  One way to ensure profitability is to hire and keep the best talent.  In order to hire the best talent, you need to be one of the best places to work.  In fact, the young talent is becoming more and more concerned about their place of employment. They want to see what kind of impact their company will have on the environment and social world. Having a Culture for Change will help you attract the best talent without having to pay the highest wages.

Losing talent is a costly endeavor.  Every time you need to spend the time and effort to hire and train a new employee you are kissing goodbye your profits.  This is obvious.  Doing some research on the web will give you an idea on the costs of having to rehire and train a new employee. Some estimate this to be more than the annual salary.

More Productive Work Environment. The emotional and mental state of your employees are crucial to the attitudes, performance, and productivity of your company.  As a comparison, let’s take the example of two sports team.  If you have two teams that are equal in physical talent and ability, yet one team is in a higher emotional state and is full of confidence, while they other team is not, who do you suppose will win?  Even teams that are superior in the mental and emotional state of mind can defeat teams with superior talent.

Likewise, in your business culture the emotional and mental state of your employees are crucial.  If your employees are living in scarcity, fear, doubt, and worry, it will show in the overall work performance.  If your employees are living in abundance and are looking for solutions, then this will show up in the performance of your company.

More Clients and Client Loyalty.  Let’s suppose you line up 100 people.  With these 100 people you are going to have them choose between two companies that have relatively the same product or service to offer.  However, there is one major difference.  Company “A” focuses strictly on profits and maximizing their bottom line.  While Company “B” donates a portion of their profits to charity and they are part of making difference in their local and global communities. They also donate their time as their employees volunteer in the local community.  Now which company will the majority of these people choose to buy from or work with?

Not only is creating a culture for change beneficial for your short-term profits, it is a must for your longevity.  In the near future you will be competing against socially conscious companies and you will need to be socially conscious in order to compete and survive.

Conclusion.  The attitudes and mindset of your employees are critical to having a productive and profitable work environment.  By having a for change culture you are promoting principles that will have the greatest impact on your employees and put them in a state of optimism verses scarcity.

Our Culture Program is a very simple and cost effective way to create a for change culture. This is a minimal investment that will have an immediate impact on your culture and your profits.

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